Beyond great scripts: How marketing elevates TV and film
By The Gram, established in 2018 by Eman K Batliwalla, Aaliya Amrin, and Asif Azim, is a marketing and PR agency specializing in the entertainment industry. They have an impressive client roster including Netflix, Amazon Prime Video, Disney+ Hotstar, and Zee5. By The Gram leverages their expertise in digital marketing, social media, and public relations to create buzz and build audiences for their clients. They’ve helped launch and promote major projects like Mirzapur, Delhi Crime, and The Family Man, contributing to their success.
Think about it – a great script is just the foundation. The real magic happens when marketing teams get involved. They weave a narrative around the film, bringing it to life in a way that captivates audiences. They create hype around the film’s release, strategically using social media, traditional media, and events to generate excitement. The goal? To make people want to see the film, talk about the film, and share their thoughts with others.
This is where By The Gram excels. They understand the power of storytelling in marketing, and they use it to connect with audiences in a personal and meaningful way. They aren’t just promoting a film, they’re creating a movement around it. They’re building a community of fans who are passionate about the story, the characters, and the world that the film creates.
And this isn’t just about big-budget Hollywood films. Marketing plays a critical role in the success of independent films and documentaries as well. By The Gram, with their focus on the entertainment industry, helps these projects find their audiences and make a lasting impact.
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