Quotes In Press Releases Examples Update

What is an embedded quote in a press release?

Embedding a quotation means that the quotation is included in a single sentence with many of your own words and commentary. The most sophisticated embedded quotations have commentary before and after the words you are quoting (see example #3).

What is a press quotes?

Press release quotes are snippets of text within a press release where a representative of a company or organization provides a statement. These quotes serve several crucial purposes in the world of media communication. First, quotes make a press release more interesting to read.

How to introduce a quote in journalism?

Put a comma after attribution introducing a one-sentence quotation and a colon after attribution introducing two or more sentences of quotation. Writers need to know to properly attribute, SOMEONE SAID, not SAID SOMEONE. Similarly, naturally one would say “she/he said” rather than “said she/he”.

Should you include quotes in a press release?

Far from being ‘fillers’, quotes are arguably the third most important parts of press releases. They’re the only parts of a release the media cannot change. So, don’t waste them with bland niceties. Use quotes to express valuable opinions, explain the benefits to users, add credibility to claims or add a human element.

Why do press releases have quotes?

“Quotes are the part of a press release where you can make a statement of opinion or a claim (which hopefully you can back up). They are relevant because a reporter speak from the same position as a company spokesperson and they can often be more colorful and make a news story more exciting (when done correctly).

How many quotes should be in a press release?

We analyzed the quotes in all of the stories, except sports coverage, in a single edition of the paper. Follow the one-in-three rule. That is, use no more than one quote every three paragraphs. Better: Use even fewer.

What are examples of embedded quotes?

The quote can be embedded like this: John exhibits his true feelings for Sarah when she finds him “waiting at her door with her favorite flowers and a sorrowful expression on his face” (Doe 75). This quote would then be followed by more analysis of John’s feelings for Sarah.

Can you quote a press release in an article?

In the text, you would cite a press release just like any other source, by using the author and year. If you use more than one press release per author per year (say, two from APA in 2018), call them 2018a and 2018b (whichever title comes first alphabetically will be 2018a).

Who should be quoted in a press release?

The first quote in a release is generally from an organization’s lead spokesperson. Make sure it sounds natural and adds value to the story. One or two additional quotes in the release can come from allies, an event speaker, a member, etc. You can also include a second quote from your primary spokesperson.

How do you write quotes?

Quotation marks, double (“”) or single (”), are generally used for direct quotes, certain titles, and words used in a special manner. Quotation marks are ALWAYS used in pairs, one at the beginning of the quoted text and one at the end. The same rule applies to titles and words used in a special sense or for emphasis.

What is a quote in a newspaper?

A quote is the written form of the words which people have spoken. Occasionally it will also apply to words they have written down, perhaps in a book or a press release. In print journalism, quotes are shown surrounded by quotation marks, either single (‘) or double (“). These are sometimes called inverted commas.

How do I put quotes in a newspaper article?

An exact quote should be in quotation marks (” “), or if the quotation is 40 words or more, should be formatted as a block quotation. Then you put an In-Text Citation right after the quotation to show where the quote came from.

How to paraphrase a quote in journalism?

Paraphrasing involves putting a passage from source material into your own words. A paraphrase must also be attributed to the original source. Paraphrased material is usually shorter than the original passage, taking a somewhat broader segment of the source and condensing it slightly.

What is an example of a quote attribution?

Typical pattern: “Quote,” said name. Attribution Leads Into the Quotation Martha Smith said, “I tried out for a solo, and I got it! I was really excited because it was the first time I had the opportunity to perform in front of a large group of people.”

How do I end a quote in a press release?

Typically, if a Quote Ends the Sentence, then the Final Punctuation (Periods, Question Marks, or Exclamation Points) Go Inside the Quotation Marks. Take this sentence: Susie Q. said, “We weren’t sure what to do next, but then the answer hit us.”

Do you put quotes around a publication?

Italicize titles if the source is self-contained and independent. Titles of books, plays, films, periodicals, databases, and websites are italicized. Place titles in quotation marks if the source is part of a larger work. Articles, essays, chapters, poems, webpages, songs, and speeches are placed in quotation marks.

Are press release quotes in past or present tense?

Use the Present Tense: Even if something has already happened, a press release should talk about it in the present tense, especially in the headline.

What are the golden rules of press release?

It should go without saying but a golden rule in PR is show, don’t tell. Your press release should provide factual information about the product, person, or event that you are covering. Let journalists make up their minds about your news.

How long should a press quote be?

How many words should a press release be? The average press release should be no more than 500 words, and ideally closer to 300-400 for optimal press release length.

What are the 4 types of quotes?

There are at least four varieties of quotation, including pure, direct, indirect and mixed. A theory of quotation, we argue, should give a unified account of these varieties of quotation.

What are the rules for embedding quotes?

There are three strategies you can use to embed quotations: set off quotations, build in quotations, or introduce quotations with a colon. Set-off quotations are set off from the sentence with a comma. Capitalize the first word of the quote. Notice the signal phrases (in bold print) used in the following examples.

Can you use quotes inside quotes?

Quotations within a Quotation Use single quotation marks to enclose quotes within another quotation. The reporter told me, “When I interviewed the quarterback, he said they simply ‘played a better game. ‘”

Can you quote a press release in an article?

In the text, you would cite a press release just like any other source, by using the author and year. If you use more than one press release per author per year (say, two from APA in 2018), call them 2018a and 2018b (whichever title comes first alphabetically will be 2018a).

How do you write out a quote?

An exact quote should be in quotation marks (” “), or if the quotation is 40 words or more, should be formatted as a block quotation. Then you put an In-Text Citation right after the quotation to show where the quote came from.

How many quotes for a press release?

Keep paragraphs relatively short, two to three sentences, and your overall length to one page. Include quotes from key spokespeople. Within the body of your release, include one to three quotes.

How to write a good quote?

Write like real people talk. Be conversational, yet avoid trite, filler language. Use phrasing that is memorable and helps create a picture in the reader’s mind. Provide meaningful insights and perspectives in a quote that increase the value of the quote and the likelihood of its pick-up by media.

Should you include quotes in your press releases?

How do you write a good press release quote?

What is an example of a CEO press release quote?

How to pick up quotes for a press release?

Here is a 599 word article about quotes in press releases examples in English, with a FAQs section at the end:

Quotes in Press Releases: Examples and Best Practices

As an experienced content creator, I know the importance of using quotes effectively in press releases. A well-placed quote can add credibility, personality, and emotional resonance to your announcement. However, it’s crucial to use quotes strategically to maximize their impact.

In this article, I’ll share some examples of effective quotes in press releases and provide tips on how to incorporate them into your own communications.

Example 1: Announcing a New Product
When launching a new product or service, a quote from a company executive or industry expert can help generate excitement and provide valuable context. For example:

“Our new SaaS platform is a game-changer for small businesses struggling with outdated accounting software,” said Jane Doe, CEO of XYZ Company. “We’ve designed it to be user-friendly, affordable, and scalable, so our customers can focus on growing their operations without the hassle of complex financial management tools.”

This quote from the CEO not only highlights the key features and benefits of the new product, but also conveys a sense of passion and commitment that can resonate with the target audience.

Example 2: Responding to Industry Trends
Press releases are also an excellent opportunity to weigh in on relevant industry trends or current events. By including a quote from a subject matter expert, you can demonstrate your organization’s thought leadership and credibility. For instance:

“The shift towards remote work has fundamentally changed the way businesses need to approach their IT infrastructure,” said John Smith, Chief Technology Officer at ABC Solutions. “Companies that fail to invest in robust cloud-based solutions and collaborative tools risk falling behind their more agile competitors.”

This quote from the CTO not only acknowledges the industry trend of remote work, but also provides a clear call to action and highlights the value proposition of the company’s services.

Example 3: Highlighting Partnerships or Collaborations
When announcing a new partnership, joint venture, or collaboration, quotes from the leaders of the involved organizations can help build trust and showcase the mutual benefits. For example:

“We are thrilled to be partnering with XYZ Corporation to bring our cutting-edge renewable energy solutions to a wider market,” said Sarah Lee, President of Green Tech Inc. “By combining our innovative technology with XYZ’s extensive distribution network, we can accelerate the adoption of clean energy and make a real difference in the fight against climate change.”

This quote from the President of Green Tech Inc. not only expresses excitement about the partnership, but also emphasizes the strategic value and positive impact it will have.

Tips for Effective Quotes in Press Releases:

1. Choose the right spokesperson: Select individuals who are knowledgeable, respected, and can speak authentically about the news or topic at hand.
2. Keep it concise: Aim for quotes that are 2-3 sentences long, and focus on conveying the key message or sentiment.
3. Avoid jargon: Use plain, conversational language that your target audience can easily understand.
4. Tie it to the overall narrative: Ensure that the quote reinforces the main points and themes of the press release.
5. Obtain approval: Always get the quote-giver’s review and sign-off before including it in the final document.

FAQs:

Q: How many quotes should I include in a press release?
A: As a general guideline, aim for 1-2 well-placed quotes per press release. More than that can feel overwhelming for the reader.

Q: Can I edit a quote, or does it have to be verbatim?
A: You can make minor edits to a quote for clarity or brevity, but try to preserve the original wording and sentiment as much as possible. Significant changes should be approved by the quote-giver.

Q: Where should I position the quotes in the press release?
A: Quotes are often most effective when placed near the beginning or end of the release, to help frame the key points or provide a strong closing statement.

I hope these examples and tips help you craft more compelling and impactful press releases. Remember, the right quotes can elevate your messaging and make a lasting impression on your audience.